Senior Lifecycle & Audience Marketing Manager

Role Overview

WRITER is looking for a senior lifecycle marketing manager to own how we engage, nurture, and grow our audiences across the customer journey. This is a hybrid role based out of our San Francisco, Chicago, Austin, New York City, or Seattle hubs.

What You Will Do

You’ll own our email and lifecycle marketing program end to end, from strategy and audience development through hands-on execution, measurement, and optimization in HubSpot.

Why It Might Be a Fit

You’ll have the opportunity to explore how AI can transform the way we build audiences, personalize communications, and use email to move people through their journey.

Requirements

• 6+ years of experience in lifecycle, CRM, email, or retention marketing, ideally in B2B SaaS or enterprise technology.
• Experience owning an email and lifecycle marketing program end to end, including both strategy and hands-on execution.
• Deep hands-on experience with HubSpot or a comparable marketing automation platform.
• Strong understanding of segmentation, personalization, behavioral triggers, and audience management.
• Strong analytical instincts and the ability to translate performance into clear decisions and program improvements.

Benefits

• Generous PTO, plus company holidays
• Medical, dental, and vision coverage for you and your family
• Paid parental leave for all parents (16 weeks)
• Fertility and family planning support
• Early-detection cancer testing through Galleri
• Flexible spending account and dependent FSA options
• Health savings account for eligible plans with company contribution
• Annual work-life stipends for wellness, learning, and development
• Competitive compensation, company stock options, and 401k