MarCom Data Analyst, Web Analytics & Insights

Role Overview

We seek a Data Analyst to support our web analytics practice and create reports with insights and recommendations to our Global MarCom team.

What You Will Do

You will own the GA4/GTM measurement strategies, guide the team by developing multi-channel funnel strategy, and build the data models and dashboards that connect website behavior to conversion.

Why It Might Be a Fit

You will partner with global stakeholders as an analytics advisor, ensuring rigorous tracking, trustworthy data, and clear, actionable insights that support confident decision‐making.

Requirements

• 3 years of experience
• Deep understanding of digital marketing channels, funnel metrics, A/B testing and other campaign measurement frameworks
• Expert‐level proficiency with GA4 and Google Tag Manager (event design, debugging, validation, governance)
• Proficiency in SQL for data extraction, joins, validation, and troubleshooting
• Advanced Power BI experience: attribution modeling, DAX, Power Query, and dashboard UX design
• Ability to define KPIs, enforce tagging standards, and maintain measurement governance
• Exceptional data storytelling skills for both executive and operational audiences
• Advanced English proficiency (B2-C1)
• Trusted advisor mindset with strong communication and stakeholder management skills
• Ability to operate in a global, cross‐functional environment with diverse stakeholder needs
• Strong problem‐solving, curiosity, and critical thinking, with a proactive approach to solving data and tracking issues
• Collaborative mindset with cross‐functional teams across regions and languages
• Self‐starter who takes ownership and follows through

Tagged as: Data Analysis