Role Overview
Join our Data, Reports, and Analysis team as a Senior Data Analyst. You will be responsible for transforming raw data into actionable intelligence, analyzing customer behavior, evaluating the impact and efficiency of campaigns, and creating strategic segmentations/clusters to guide business decision-making.
What You Will Do
Perform in-depth analyses of customer bases, identify consumption patterns, customer life cycle, and business opportunities. Measure campaign performance and ROI, generate diagnoses and recommendations for continuous optimization. Develop and structure clusters, segmentation rules, and personas based on data.
Why It Might Be a Fit
You will present insights, conclusions, and action plans to technical and business stakeholders in a clear and structured manner. You will work with a team of experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX.
Requirements
- Completed higher education or in progress in Statistics, Mathematics, Computer Science, Engineering, Economics, Administration, Marketing, or related fields.
- Mastery of SQL for complex queries, joins, aggregations, and manipulation of large databases.
- Practical experience with Python for data analysis (libraries such as pandas, numpy, scikit-learn, matplotlib/seaborn).
- Experience in analyzing CRM metrics, campaigns, and digital marketing.
- Proven experience in segmentation/clusterization techniques (e.g., RFM/RFV, k-means, behavioral rules).
- Familiarity with data visualization tools (Power BI, Tableau, Looker Studio, or Metabase).
To apply for this job please visit job-boards.greenhouse.io.
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