Marketing Automation Lead

Role Overview

The Marketing Automation Lead administers Salesforce Marketing Cloud and leads the effective operation, governance and continuous improvement of WWF-Australia’s marketing automation platform to enable reliable, compliant and effective supporter communications.

What You Will Do

The role provides technical leadership for the delivery and optimisation of EDM and SMS campaigns, automation and personalisation to improve supporter engagement, retention and revenue.

Why It Might Be a Fit

Demonstrated experience administering Salesforce Marketing Cloud, including platform governance, automation and personalised journeys, and prioritising platform improvements and stakeholder needs.

Requirements

• Demonstrated experience administering Salesforce Marketing Cloud
• Demonstrated experience leading end-to-end production of large-scale EDM and SMS campaigns
• High-level critical thinking and problem solving skills
• Proven ability to lead and influence stakeholders across teams