CRM & Lifecycle Marketing Manager

Role Overview

Windstar Cruises is seeking a strategic and hands-on CRM & Lifecycle Marketing Manager to lead its end-to-end customer journey, using HubSpot and a modern tech stack to build smarter, more personalized campaigns.

What You Will Do

You’ll develop and deploy data-driven campaigns, manage non-booked lead communications, design and build email templates, and collaborate with loyalty and vacation planning teams.

Why It Might Be a Fit

The ideal candidate has 5+ years of CRM, email marketing, or lifecycle marketing experience, expertise in Hubspot, and a data-first mindset.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field.
• 5+ years of CRM, email marketing, or lifecycle marketing experience – ideally in a travel, hospitality or e-commerce brand.
• Expertise in Hubspot and basic knowledge of CDPs
• A data-first mindset, with experience using segmentation, customer journeys, and lifecycle analytics to drive business growth.
• Excellent project management skills with the ability to prioritize tasks, manage multiple projects simultaneously, and meet tight deadlines.
• Strong attention to detail and a passion for delivering high-quality, engaging email content that resonates with the target audience.
• Knowledge of email deliverability best practices, compliance regulations, and anti-spam laws.
• Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment.

Benefits

• Medical, Dental & Vision
• HSA & FSA
• Life & Disability
• Accident, Hospital & Critical Illness
• Pet Insurance
• Vacation, Sick Time and paid Holidays
• 401(k) with Company Match
• Employee Assistance Plan
• Education Assistance and Employee Discounts & Travel Deals

Tagged as: Data Analysis, HubSpot, Project Management