Ad Operations – Mobile Performance

Role Overview

Xapads is a 20-year-strong programmatic force with offices globally. We empower 200+ leading brands and agency partners. The Ad Operations – Mobile Performance role involves helping brands and agencies tap the untapped audience via Mobile performance (Mobile / App user acquisition).

What You Will Do

Identify and manage Mobile Performance campaign’s KPIs, execute campaigns on various premium supply channels, analyze campaign data, make optimizations, and generate reports to share campaign insights with the sales team/advertisers.

Why It Might Be a Fit

The role requires strong analytical skills around Mobile Performance campaigns, experience in campaign execution, and knowledge of Mobile measurement partner (MMP) like Appsflyer, Branch.io, Adjust, Kochava, and Singular.

Requirements

• Minimum of 4 Years of experience in Campaign execution of Mobile Performance Campaign
• Well versed with life cycle of User acquisition via In-App marketing
• In-depth understanding of Mobile measurement partner (MMP) like Appsflyer, Branch.io, Adjust, Kochava, and Singular
• Preference to candidates having experience in mobile user acquisition and re-engagement activity over premium supply channels like OEM, Programmatic, P2P Sharing Apps, Keyboard Apps, & Direct Apps