Senior Technical SEO Manager

Role Overview

As a Senior Technical SEO Manager, you will own the technical SEO roadmap and the SEO analytics function for xero.com, ensuring Xero is discoverable, measurable and continuously improving across both traditional search engines and AI answer engines. Your work shapes how millions of small businesses, accountants and bookkeepers find Xero. Working across a site that spans more than a dozen markets, you will lead advanced technical audits, translate what you find into a roadmap prioritised by business impact, and partner with engineering to deliver the fixes.

What You Will Do

You will lead a full technical audit of the marketing website across markets, with issues prioritized by business impact, define and own the technical SEO roadmap, maintain clear visibility across stakeholders, partner with engineering and marketing technology to embed technical SEO best practice and deliver fixes, own the SEO analytics function, build automated reporting and deliver strategic insight, and automate technical SEO workflows with AI agents to scale analysis and accelerate delivery.

Why It Might Be a Fit

You will join Xero’s in-house SEO team, working alongside content marketing, SEO and AEO specialists and reporting to the Head of SEO. The team is AI-native: workflows are automated end to end, and we build our own tooling to scale what we do. The team embraces continuous learning, tests novel approaches and support one another to solve complex discovery challenges, partnering closely with engineering, marketing technology and marketing operations.

Requirements

• Deep, hands-on technical SEO expertise across crawl and indexation, internationalisation, rendering, schema markup and site architecture
• Substantial SEO experience, with a number of years in a technical SEO focused role, ideally at a SaaS, technology brand or e brands with complex multi-regional sites
• Strong SEO analytics capability, including building reporting frameworks, with proficiency in tools such as Screaming Frog, Ahrefs and the Google suite
• Hands-on with AI, having built agents, automations or workflows to scale your own work
• A systems thinker who sees how technical decisions ripple across content, product and business outcomes
• Strong cross-functional influence, with a track record of translating technical requirements into briefs that engineering teams can act on

Benefits

• Flexible working environment with options for both hybrid and remote arrangements across Australia and New Zealand
• Opportunity to work with a team that is AI-native and embraces continuous learning
• Chance to partner closely with engineering, marketing technology and marketing operations