Role Overview
The Demand Generation Specialist will build and execute account-based marketing programs to directly contribute to pipeline and revenue. The role will focus on identifying, prioritizing, and engaging high-value target accounts through personalized, multi-channel campaigns.
What You Will Do
The Demand Generation Specialist will support ABM strategy and planning, execute structured ABM plays, research target accounts, and map key stakeholders and buying committees within target accounts.
Why It Might Be a Fit
The ideal candidate will think in terms of accounts, buying committees, and pipeline, and be comfortable working closely with Sales and adapting campaigns based on real-time feedback.
Requirements
- 1–3 years of experience in Account-Based Marketing, Demand Generation, Growth Marketing, or a closely related B2B marketing role
- Experience working in a B2B technology, SaaS, fintech, or enterprise-focused environment
- Hands-on experience executing ABM campaigns across multiple accounts, channels, and funnel stages
- Strong understanding of ICP, account segmentation, sales funnels, lead nurturing, and customer journeys
- Experience with account research, stakeholder identification, and personalized marketing
- Working knowledge of GTM and marketing platforms such as Clay, Apollo, HubSpot, or similar tools
- Experience using intent data, account signals, CRM data, and campaign analytics to guide decisions
- Strong analytical and problem-solving skills with the ability to translate data into actionable insights
- Clear and structured communication skills with the ability to collaborate effectively across Marketing, Sales, SDR, and RevOps teams
Benefits
- Opportunities for growth and development
To apply for this job please visit linkedin.com.
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