Senior CRM Analyst | Channels

Role Overview

The ideal candidate should have a sharp critical sense to analyze and propose improvements in segmentations and application of communication and client retention strategies. In addition, to implement studies and monitoring of results and performance of campaigns.

What You Will Do

To provide recommendations for new segmentations and strategies and to ensure the controls of campaigns, as well as their integrity and quality. Daily monitoring of product metrics of your squad, analyzing campaign digital results to suggest new strategic actions.

Why It Might Be a Fit

Must be extremely organized, flexible, self-managed, dynamic, with excellent interpersonal relationships.

Requirements

• Solid experience with digital marketing and/or technology for marketing
• Solid experience with campaign data analysis of CRM, considering the main KPIs important for the business
• Practical experience on the Salesforce Marketing Cloud/ Adobe/ Other similar platforms
• Must be extremely organized, flexible, self-managed, dynamic, with excellent interpersonal relationships
• Complete or ongoing academic formation in Administration, International Relations, Advertising, Propaganda, Systems Analysis, Database, Computer Science, Engineering, BI, Marketing, and related fields
• Knowledge of SQL Server
• Experience with campaign flows and/or CRM area (Fundamental)
• Knowledge of Financial Products (Desirable)

Benefits

• Health and Well-being: Health plan
• Dental plan
• Wellhub (Gympass)
• Zenklub
• Life insurance
• iFood Benefits (VA and VR flexible)
• Transportation allowance
• New Value (club of benefits)
• Parental leave: 6 months of maternity leave and 20 days of paternity leave
• Childcare assistance
• Exclusive investment funds
• Investment advice
• XP Visa Infinite credit card without annual fee
• Credit (consignated, home equity, CCB Imobiliário, etc.)

Tagged as: Data Analysis, Salesforce, SQL