CRM Manager – Dublin

Role Overview

Xtremepush is seeking an experienced CRM Manager to lead and guide clients’ CRM and marketing teams in defining marketing strategy and delivering it on the Xtremepush platform. The role requires strong CRM expertise, hands-on platform configuration, and the ability to build effective working relationships with business users and technical stakeholders.

What You Will Do

Lead client stakeholders in defining CRM and lifecycle strategies, design and build customer journeys, campaigns, audience segments, and decisioning logic on the Xtremepush platform, and coach client CRM and marketing teams on industry best practices.

Why It Might Be a Fit

The successful candidate will have strong CRM expertise, hands-on platform configuration, and the ability to build effective working relationships with business users and technical stakeholders.

Requirements

• 5+ years’ experience in CRM, lifecycle marketing or customer engagement
• A relevant qualification in marketing, digital marketing, business or a related discipline
• Hands-on experience configuring campaigns, journeys, segmentation, and decisioning logic within a CRM, marketing automation, CDP or comparable platform
• Strong understanding of personalisation, journey orchestration, and multichannel messaging (email, push, SMS, in-app, and web)
• Proven track record of using data and testing to optimise campaign performance
• Excellent stakeholder management and communication skills, with experience coaching or enabling business teams
• Ability to balance strategic planning with practical delivery in a fast-paced environment