Marketing Operations Specialist

Role Overview

The Marketing Operations Specialist will support the MCS Water team by executing marketing operations programs that drive customer engagement, demand generation, lead management, and sales enablement. This role partners closely with marketing, sales, and business leaders to optimize marketing technology, maintain data integrity, and deliver insights that support business growth.

What You Will Do

Manage and maintain customer, distributor, partner, and contact data within Marketo, Salesforce, and related systems. Support lead generation, customer segmentation, account targeting, and sales enablement initiatives.

Why It Might Be a Fit

The ideal candidate will have a data-driven mindset, strong marketing technology expertise, and a passion for improving processes that help marketing and sales teams deliver measurable business results.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 2-5+ years of experience in marketing operations, demand generation, marketing automation, CRM administration, or a related field
• Experience with Marketo (or similar marketing automation platforms) and Salesforce CRM
• Strong understanding of lead management, segmentation, data governance, and marketing automation best practices
• Advanced Excel skills, including reporting, pivot tables, and data analysis
• Strong analytical, organizational, communication, and problem-solving skills
• High attention to detail and commitment to continuous improvement