Role Overview
The Marketing Manager will lead the Divisional product positioning function, developing and implementing best-in-class product positioning strategies based on a solid understanding of marketing principles and organisational requirements.
What You Will Do
The successful candidate will utilise market data and insight to develop and deliver site-specific product positioning plans, participate in project meetings, and coordinate the implementation of product positioning across show homes and sales centres.
Why It Might Be a Fit
The ideal candidate will have proven experience in a B2C Marketing or Product Management role, with a strong understanding of product positioning, market segmentation, and value proposition development.
Requirements
- Bachelor Degree in Marketing, Business, Real Estate, or a related subject
- Proven experience in a B2C Marketing or Product Management role
- Demonstrated success in project management and cross-functional collaboration
- Strong understanding of product positioning, market segmentation, and value proposition development
- Ability to translate customer insights and data analysis into effective product strategies
- Experience in campaign planning and working across a range of channels
- Excellent communication, presentation, and interpersonal skills
- Highly pro-active with strong organisational skills and the ability to manage time effectively across multiple projects
- High level of IT literacy, strong Excel skills, and the ability to learn a range of different IT systems
- Analytical thinking with the ability to use data to drive decision-making and continuous improvement
- High level of attention to detail and a strong customer focus
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