Marketing Lead – Customer Value Management (2–4 Years)

Role Overview

As a Marketing Lead – CVM, you will drive customer acquisition, engagement, retention, and repeat usage across Yabx’s digital lending products.

What You Will Do

Key responsibilities include building customer segments, designing lifecycle communication, planning and executing campaigns, and tracking and improving key KPIs.

Why It Might Be a Fit

The role requires a data-driven problem solver with strong business intuition, comfortable working in fast-paced startup environments, and a high ownership mindset.

Requirements

• 2–4 years of experience in marketing analytics, CVM, or digital marketing
• Strong analytical mindset with hands-on SQL & Python (mandatory)
• Experience with telco, retail, banking, fintech, or digital lending campaigns preferred
• Exposure to Pyspark / Big Data is a strong plus