CRM & Email Marketing Supervisor

Role Overview

Yamaha Outboards has an excellent opportunity for a CRM & Email Marketing Supervisor to join our Marine Marketing Team in Kennesaw, GA. The ideal candidate is a strategic thinker with strong CRM expertise, leadership experience, and a passion for leveraging consumer data to create personalized experience at scale.

What You Will Do

Lead and develop Yamaha Outboards’ CRM strategy across email, SMS, customer lifecycle, retention, and loyalty programs. Supervise, coach, and support the CRM & Email Marketing Specialist.

Why It Might Be a Fit

The ideal candidate is a strategic thinker with strong CRM expertise, leadership experience, and a passion for leveraging consumer data to create personalized experience at scale.

Requirements

• BA/BS Degree in Marketing, Marketing Communications, Business, Analytics, or related field
• 5+ years of experience in CRM, email marketing, lifecycle marketing, digital marketing, or related fields
• 1+ years of leadership/management experience managing direct reports, CRM & Email projects, and programs
• Hands on experience with enterprise CRM and marketing automation platforms such as Salesforce Marketing Cloud
• Experience developing audience segmentation strategies, customer journeys, personalization initiatives, and lifecycle marketing programs
• Working knowledge of CRM analytics and reporting platforms such as Tableau, GA4, and Salesforce reporting tools
• Experience managing email and SMS marketing programs, including campaign execution, audience management, testing, and optimization
• Strong analytical skills with the ability to interpret data, identify actionable insights, and communicate business recommendations
• Ability to translate business objectives into CRM strategies that drive customer engagement, loyalty, retention, and conversion
• Strong leadership, communication, and stakeholder management skills
• Proven ability to manage multiple priorities, balance competing business needs, and meet deadlines in a fast-paced environment
• Highly motivated self-starter with strong organizational skills and a passion for continuous improvement
• Comfortable collaborating across Marketing, Digital Transformation (DX), Business Groups, agency partners, and technical teams

Benefits

• 401(k) and Profit Sharing
• Fertility Benefits
• 37.5 hour work-week
• Medical, Dental, Vision
• Life and AD&D Insurance
• Wellness Program
• Short-Term Disability Coverage (for hourly roles)
• Long-Term Disability
• Student Debt Repayment Benefits
• Ability to borrow Yamaha product

Tagged as: Data Analysis, Google Analytics, Salesforce, Tableau