Operational (Direct) Marketing Manager

Role Overview

As the Operational Marketing Manager, you will be responsible for the strategy, management, and optimization of multi-service CRM and CLM campaigns. You will ensure user engagement, maximize marketing campaign performance, and optimize CRM and CLM processes through a data-driven and results-oriented approach.

What You Will Do

Define and pilot the CRM campaign strategy for different services, plan, coordinate, and supervise the execution of multi-channel campaigns, develop communication calendars, design attractive promotional offers, develop personalized campaigns, and implement A/B testing.

Why It Might Be a Fit

We seek a candidate with a university degree in marketing, digital marketing, communication, or equivalent field, with 4 to 5 years of experience in operational marketing, CRM, or digital marketing, and good mastery of multi-channel CRM campaigns, data analysis skills, and experience in segmentation, personalization, and automation of marketing campaigns.

Requirements

• University degree in marketing, digital marketing, communication, or equivalent field
• Confirmed experience of 4 to 5 years in operational marketing, CRM, or digital marketing
• Good mastery of multi-channel CRM campaigns
• Strong data analysis skills
• Experience in segmentation, personalization, and automation of marketing campaigns
• Mastery of A/B testing and data-driven marketing approaches
• Excellent organizational, coordination, and priority management skills
• Analytical spirit, leadership, and proposal skills
• Perfect mastery of French, English, and Arabic

Tagged as: Data Analysis