Role Overview
The Marketing Director will manage program revenue marketing, department project management and core marketing channels to grow YMCA membership, program enrollment and community engagement.
What You Will Do
Develops and manages marketing plans, targets and campaigns for membership and program enrollment, measures results against enrollment and revenue goals, and supports fundraising campaigns with social promotion.
Why It Might Be a Fit
The ideal candidate will have a bachelor’s degree in marketing, communications, business or a related field, and a minimum of six years of progressive marketing experience, including at least two years leading multi-channel campaigns or marketing programs.
Requirements
- Bachelor’s degree in marketing, communications, business or a related field
- Minimum of six years of progressive marketing experience
- Experience with email marketing and automation, organic social media, website management, SEO and emerging AEO practices
- Experience with HubSpot or similar marketing automation platforms, content management systems and social media management tools
- Working knowledge of GA4, Google Tag Manager and dashboard tools
Benefits
- Health and Vision Care
- Dental
- Generous Retirement Contribution Options
- Paid Time off
- Paid Sick Leave
- Paid Holidays
- Free Membership
- Program Discounts
- Employee Assistance Program
To apply for this job please visit www.paycomonline.net.
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