Growth Marketing Specialist

Role Overview

Join Scalapay’s Growth Marketing team as a Growth Marketing Specialist to work on paid acquisition budgets on Google Ads and Meta Ads, covering B2B and B2C acquisition across Italy, Spain, France, and Portugal.

What You Will Do

Design and run a structured creative testing program, build and optimize landing pages, own acquisition tracking, and advise the internal marketing team on paid support for their projects.

Why It Might Be a Fit

We’re looking for a conversion- and value-oriented individual with experience in growth marketing, performance marketing, or demand generation, who can work autonomously and communicate effectively in Italian and English.

Requirements

• 2-4 years of experience in growth marketing, performance marketing, or demand generation
• Experience on B2B acquisition funnels and B2C acquisition experience
• Proven hands-on experience building, launching, and optimizing campaigns on Google Ads and Meta Ads
• Experience directing an external media agency
• Working experience with a CRM (HubSpot strongly preferred)
• Google Ads & Meta Ads: conversion events, pixel/CAPI, optimization signals, attribution, and tracking with Google Tag Manager or similar
• Creative testing and A/B testing: test design, statistical significance, reading results beyond CTR
• Analytics: confidence with at least one platform (Amplitude, Google Analytics, HubSpot Analytics), AI-assisted data analysis, and funnel economics (conversion rates, acquisition cost, payback)
• AI/LLM Tools: hands-on use of advanced LLM tools (e.g., Claude Code, Codex) to build landing pages, scripts, automations, and analyses

Benefits

• Attractive packages based on skills and experience
• Salary band: 36.000 – 48.000 gross annual
• Exposure to a full budget management
• A technical environment

Tagged as: Data Analysis, Google Analytics, HubSpot