Group Marketing Director

Role Overview

The Group Marketing Director will lead marketing across five specialist brands, each with its own customers and growth engine. The role requires a hands-on marketer who can set plans, deliver most of the work themselves, and be accountable for results.

What You Will Do

The Group Marketing Director will be responsible for strategy and budget, brand protection, websites and search, content and social, recruitment marketing, commissioner marketing, email and communications, suppliers, and reporting.

Why It Might Be a Fit

The ideal candidate will have at least 3 years of hands-on marketing experience, a proven track record of owning targets, and strong writing skills. They will also have confidence with Google Analytics, Google Ads, and other marketing tools.

Requirements

• At least 3 years in hands-on marketing, ideally across more than one brand, service or audience
• Experience marketing to both businesses or public bodies and to consumers or candidates
• A proven track record of owning targets: you can show, with numbers, what your marketing delivered in previous roles, such as leads, applications, cost per lead and return on spend
• Strong writing that can move between a clinical, commercial and family-friendly tone
• Confidence with Google Analytics, Google Ads, Meta Ads Manager, Mailchimp and Canva
• Good design sense, with the discipline to keep things simple and on brand
• Highly organised, able to manage priorities across five businesses
• A real interest in improving the lives of children and young people

Benefits

• Real ownership: your own plan and budget for each brand
• Direct access to the founder and a voice in how the group grows
• Room to grow the role and build a team as the group expands
• A friendly head office in Hackney Wick, London E9, shared with colleagues from across the group

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