Head of Marketing Microoptics

On Site Full TimeJena, Thuringia, GermanyZEISS

Role Overview

As Head of Marketing Microoptics, you will combine far-sightedness with design skill, technical understanding with convincing communication, and international perspectives with concrete action.

What You Will Do

Your specific tasks will include defining and implementing the overarching marketing strategy, translating business priorities into brand, communication, and content strategies, analyzing market, competition, and technology trends, and planning and implementing integrated marketing activities.

Why It Might Be a Fit

You will create visibility, strengthen relationships, and open up new paths for sustainable growth, working with an engaged team and strong partners.

Requirements

  • Completed university studies with a focus on marketing, communication, business administration, media studies, or a comparable course of study
  • Several years of experience in B2B marketing in an international, technology-driven environment, preferably with an Asian connection
  • Relevant experience in developing and implementing marketing strategies
  • In-depth knowledge of brand positioning, campaign development, content strategy, and digital marketing
  • Familiarity with digital marketing tools and a basic understanding of analytics and CRM
  • Demonstrated ability to translate complex technologies into clear, market-ready messages
  • Proven disciplinary leadership skills and strong stakeholder management skills in an international environment
  • Structured, hands-on working style combined with high result orientation
  • Strong communication and presentation skills in German and English (in writing and speaking) for stakeholder management

Benefits

  • Dental insurance
  • Vision insurance
  • Health insurance
  • Retirement plan
  • Paid holidays
  • Vacation time
  • Sick leave
  • Life insurance
  • Disability insurance

To apply for this job please visit zeissgroup.wd3.myworkdayjobs.com.

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