Product Marketing Manager

Role Overview

As a Product Marketing Manager at ZEISS Vision Care, you will analyze market and customer requirements, segment target groups, and adapt marketing strategies for specific products or solutions to local circumstances.

What You Will Do

You will plan, coordinate, and steer product launches, develop and implement integrated marketing and communication concepts, create sales tools, and support sales and other internal target groups.

Why It Might Be a Fit

You will evaluate the effectiveness of measures based on agreed-upon goals and key performance indicators, derive learnings, and initiate optimizations.

Requirements

• Completed university degree in optometry or optometry master or comparable qualification
• Further education or certification in project management, digital marketing, marketing analytics, or comparable additional qualifications
• Relevant work experience in marketing, product marketing, or a comparable market- and product-related function
• In-depth knowledge of market analysis, segmentation, positioning, marketing mix, campaign planning, and product introduction
• Existing expertise in controlling internal stakeholders and external agencies and service providers
• Experience in an international or regulated corporate environment
• Very good knowledge of German and English in writing and speaking