Lifecycle Marketing Operations Specialist, Audience

Role Overview

We are seeking a Senior Lifecycle Marketing Operations Specialist, Audiences, to lead lifecycle journey audience strategy across Zillow’s owned channels. This role serves as a subject matter expert in segmentation, personalization, and journey orchestration, helping define scalable lifecycle frameworks that drive engagement and conversion.

What You Will Do

You will own high-impact lifecycle initiatives, translate strategic priorities into data-driven audience architecture, and influence how customer data is leveraged across the marketing ecosystem.

Why It Might Be a Fit

This role requires an experienced lifecycle marketing operations strategist with deep hands-on expertise in CDP and marketing automation platforms, strong understanding of data flows, audience modeling, and personalization frameworks, and analytical and comfortable driving optimization through data.

Requirements

• 5+ years in lifecycle marketing, CRM, marketing operations, or audience strategy
• Hands-on experience with at least one enterprise marketing automation platform (Braze, HubSpot, Salesforce Marketing Cloud, Adobe Journey Optimizer, Iterable, etc.)
• Experience working with a CDP or customer data platform (Hightouch, Segment, mParticle, Tealium, Adobe RTCDP, Amperity, etc.)
• Built and managed customer audiences—not just executed campaigns
• Comfortable partnering with Engineering, Product, Data Science, or Analytics teams
• Strong analytical mindset with experience using data to optimize lifecycle performance
• Experience designing, executing, and analyzing audience-based experiments
• SQL experience
• Experience with personalization frameworks
• Experience defining audience governance or segmentation standards
• Experience building scalable lifecycle programs
• Experience building complex customer journey workflows

Benefits

• Competitive base pay
• Incentive compensation subject to applicable laws and relevant Zillow policies