Marketing Specialist, SEM

Role Overview

The zMedia Center of Excellence team develops and implements marketing campaigns across various Paid Social and Search Engine Marketing (SEM) platforms to achieve both brand and performance goals.

What You Will Do

Build, QA, launch, and optimize Google SEM and Demand Gen campaigns for multiple lines of business, improve performance by managing bids, refining keywords, and testing new targeting, creative, and advertising capabilities.

Why It Might Be a Fit

We are seeking an experienced professional to support our workforce expansion in India, who has the skills, knowledge and expertise to build, manage and implement Search Engine Marketing (SEM) campaigns at scale across multiple platforms.

Requirements

• 2-5 years of work experience in SEM
• Hands-on execution of campaigns such as Google Search and Microsoft Search with annual budgets exceeding $250K USD
• Proven ability to effectively manage campaigns to drive strong business results
• Experience with newer Google Ads capabilities including Performance Max, AI Max, and Demand Gen
• Innovative mindset with a track record of successfully implementing experiments to improve performance
• Detail-oriented with strong quantitative and analytical skills
• Experience analyzing large amounts of data from multiple sources and compiling them into insights & recommendations to improve results
• Familiarity with incrementality testing and conversion event implementation and QA
• Strong problem-solving and time management skills
• Comfortable working asynchronously with team members in North America
• Fluent in English and strong written/verbal communication skills
• BS degree or equivalent experience in Business, Economics, Statistics or related field preferred