Senior Data Marketing Analyst

Role Overview

As a Senior Marketing Data Analyst, you’ll sit at the center of Zip’s marketing measurement practice, turning complex marketing data into performance insights that shape decisions. You’ll lead analysis, dashboarding, and reporting support across the marketing organization, partnering closely with all marketing teams.

What You Will Do

You’ll own marketing analytics across channel performance, campaign analysis, cohort analysis, and funnel reporting, translating findings into clear recommendations for the business. You’ll build and maintain dashboards that give marketing teams and senior stakeholders accessible, actionable views of performance and underlying drivers.

Why It Might Be a Fit

You’ll get to solve interesting problems, such as building AI-enabled analytical agents, workflows, and models that improve the efficiency, depth, or scalability of marketing analysis. You’ll present complex findings and recommendations to VP and executive-level stakeholders by synthesizing complex analysis into concise narratives that connect insights to company strategy, financial impact, opportunities and risk trade-offs.

Requirements

• 5+ years of experience in data analytics, business intelligence, product analytics or a related analytical discipline
• Deep SQL expertise and demonstrated experience designing efficient analytical solutions across large and complex datasets
• Advanced experience with dbt and data modeling, including building scalable, reusable data models and trusted analytical foundations
• Advanced experience with Tableau or comparable business intelligence platforms and experience developing scalable reporting and visualization solutions
• Experience with customer or product analytics platforms such as Amplitude and applying behavioral data to product and business decisions
• Demonstrated experience leading complex, ambiguous analytical initiatives from problem definition through analysis, recommendation and business impact
• Experience partnering with senior leaders and influencing strategic decisions through clear, evidence-based analytical recommendations
• Strong business acumen with the ability to connect customer and product analytics to broader business drivers, including revenue growth, customer retention, operational efficiency and risk
• Experience establishing analytical standards, shared metrics or reusable frameworks that improve consistency and scalability across teams
• Experience applying AI-enabled tools and emerging technologies to analytics workflows, automation or self-service capabilities
• Demonstrated ability to mentor other analysts, elevate analytical rigor and contribute to stronger technical and problem-solving practices across a team

Benefits

• Flexible working culture
• Incentive programs
• Unlimited PTO
• Generous paid parental leave
• Leading family support policies
• Company-sponsored 401k match
• Learning and wellness subscription stipend
• Beautiful Union Square office with a casual dress code
• Industry-leading, employer-sponsored insurance for you and your dependents, with several 100% Zip-covered choices available

Tagged as: Data Analysis, SQL, Tableau