Director, Acquisition, Provider Growth

Role Overview

The Director, Acquisition, Provider Growth will build a connected acquisition system at Zocdoc, translating strategy into shipped programs and measurable business outcomes. They will own acquisition performance and investment decisions, deliver MQL volume and quality, improve conversion to active providers, grow incremental new active providers, and meet ROAS or payback expectations while building long-term provider value.

What You Will Do

The Director will build the strategy, roadmap, and operating model for Provider Acquisition, establish the performance framework, data, instrumentation, attribution, and reporting that connect investment to MQLs, sign-ups, conversion, incremental lift, provider LTV, and revenue by segment, specialty, geography, account, and program.

Why It Might Be a Fit

The ideal candidate will be motivated by ownership with visible business stakes, comfortable starting without a playbook, and excited to build the team as well as the function. They will have 10+ years leading acquisition, growth, demand generation, digital, performance, or integrated marketing, including 5+ years hiring and managing teams.

Requirements

• 10+ years leading acquisition, growth, demand generation, digital, performance, or integrated marketing
• 5+ years hiring and managing teams
• Deep expertise in performance marketing and strong working fluency across ABM, paid and organic search, SEO/AEO, website strategy, CRO, and field marketing
• Analytical rigor: design experiments, assess incrementality, understand attribution limits, and translate results into investment decisions

Benefits

• Flexible, hybrid work environment at our convenient Soho location
• Unlimited vacation
• 100% paid employee health benefit options, including medical, dental, and vision
• Commuter benefits
• 401(k) with employer-funded match
• Corporate wellness program with Wellhub
• Sabbatical leave for employees with 5+ years of service
• Competitive paid parental leave and fertility/family planning reimbursement
• Cell phone reimbursement
• Catered lunch every day, along with beverages and snacks
• Employee Resource Groups and ZocClubs to promote shared community and belonging