Head of Product – Martech & Adtech

Hybrid Full TimeMunich, Bavaria, GermanyZooplus

Role Overview

The Head of Product – Martech & Adtech will lead the Customer Experience & Communications domain within Acquisition & Retention, defining the product strategy, roadmap, and stakeholder alignment across Martech, lifecycle communications, customer identity, and access management.

What You Will Do

Key responsibilities include defining product strategy, building scalable lifecycle communication and customer engagement capabilities, strengthening Martech and CRM foundations, and leading product direction for customer identity and access management.

Why It Might Be a Fit

The ideal candidate will have 8-12+ years of experience in Product Management, strong exposure to customer lifecycle, Martech, CRM/CDP, or digital platforms, and a proven track record in building scalable product solutions in data-rich environments.

Requirements

  • 8-12+ years in Product Management
  • 4 years in product leadership role
  • Strong exposure to customer lifecycle, Martech, CRM/CDP, or digital platforms
  • Proven track record in building scalable, platform-based product solutions in data-rich environments
  • Deep expertise in Martech ecosystems, personalisation, CIAM, and customer data (CDP, profiling, zero-party data)
  • Strong ability to define product strategy, roadmap, and translate business goals into product capabilities
  • Experience leading and developing Product Managers, with strong stakeholder alignment across Marketing, Tech, and Data
  • Data-driven mindset with solid understanding of analytics, experimentation, and data governance (e.g., GDPR)

Benefits

  • Development opportunities
  • Excellent training and support
  • Wellbeing offers
  • Subsidised transport or bike leasing
  • 20% discount across all products

To apply for this job please visit jobs.smartrecruiters.com.


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