Digital Growth Specialist

Hybrid Full TimeSydney, New South Wales, AustraliaLawpath

Lawpath is looking for a Digital Growth Specialist to join their team. The role involves managing Paid Media operations and SEO function, working cross-functionally with Sales, Product, and Data & Technology to connect digital activity to revenue.

Requirements

  • Minimum 4 years of hands-on experience in a combined SEM/SEO or digital growth generalist role, ideally within B2B SaaS, legal tech, or a subscription-based business
  • Proven experience managing paid campaigns across Google Ads and Meta Ads Manager; Microsoft Ads experience is a bonus
  • Strong SEO toolkit: Screaming Frog, Ahrefs or SEMRush, SEOGets, Google Search Console, GA4, Looker Studio
  • Working knowledge of HTML, CSS, and JavaScript for technical SEO implementation
  • CMS experience, particularly WordPress – understands site structure, indexability, and page-level SEO execution
  • Analytically minded: builds reports, not just reads them – GA4, Looker Studio, Excel/Sheets are second nature
  • Strong communicator who translates digital metrics into plain commercial language for non-technical stakeholders
  • Proactive, commercially minded, with a bias for action and a healthy devil’s advocate mindset
  • Stays current: follows SEJ, Search Round Table, and tracks how AI and machine learning is reshaping search
  • Proficient in Asana and Notion for project and task management

Benefits

  • Equity in Lawpath through our Employee Share Option Plan
  • Hybrid and flexible working options
  • An extra day of Birthday Leave
  • Opportunities for career growth
  • A generous parental leave policy
  • A learning stipend for ongoing development
  • Wellbeing perks including gym discounts, run club and wellness initiatives
  • A transparent and fun culture with regular celebrations and team events

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