Digital Marketing Manager to lead and shape cross-portfolio digital strategy within a high-profile IQVIA-Pharma strategic alliance, focusing on driving strategic, consistent, and scalable digital activation across five Specialty Care Immunology & Inflammation brands.
Requirements
- 5+ years’ experience in pharma digital marketing or omnichannel roles, ideally in Specialty Care.
- Strong understanding of CRM-led engagement, digital content ecosystems, and multichannel activation.
- Experience working across multiple brands or portfolios and/or multi-country European environments.
- Solid hands-on knowledge of platforms such as Veeva, Salesforce, Adobe, or similar.
- Confidence using data and dashboards to inform decisions and optimization.
- Ability to balance strategic thinking with operational delivery.
- Strong stakeholder management skills and credibility working with senior marketing and sales leaders.
- Comfortable operating in a matrix, alliance-led model with multiple priorities and high visibility.
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