The Digital Marketing Manager role involves leading and shaping cross-portfolio digital strategy within a high-profile IQVIA-Pharma strategic alliance. This portfolio-level role focuses on driving strategic, consistent, and scalable digital activation across five Specialty Care Immunology & Inflammation brands spanning Dermatology, Gastroenterology, and Rheumatology.
Requirements
- 5+ years’ experience in pharma digital marketing or omnichannel roles
- Strong understanding of CRM-led engagement, digital content ecosystems, and multichannel activation
- Experience working across multiple brands or portfolios and/or multi-country European environments
- Solid hands-on knowledge of platforms such as Veeva, Salesforce, Adobe, or similar
- Confidence using data and dashboards to inform decisions and optimization
- Ability to balance strategic thinking with operational delivery
- Strong stakeholder management skills and credibility working with senior marketing and sales leaders
- Comfortable operating in a matrix, alliance-led model with multiple priorities and high visibility
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