Role Overview
The Senior Developer Marketing Manager, Lifecycle & Growth will own the journey from first touch through signup, installation, first success, and continued engagement, while also owning the Developer Hub as the main conversion surface. The role requires 4+ years of experience in developer marketing, lifecycle or customer relationship management (CRM) marketing, or growth marketing for a technical or developer-facing product.
What You Will Do
The successful candidate will build capture-to-activation flows for leads from conferences, meetups, hackathons, webinars, and social channels, including QR codes, event-specific landing pages, follow-up sequences, and starter kits. They will also work with Developer Relations teammates to turn social engagement into measurable traffic and signups through the right landing pages and offers.
Why It Might Be a Fit
The ideal candidate will have proven experience building lifecycle programs that improved activation and retention, with measurable results. They will also have hands-on experience with marketing automation and lifecycle tools, as well as product analytics tools.
Requirements
- 4+ years of experience in developer marketing, lifecycle or customer relationship management (CRM) marketing, or growth marketing for a technical or developer-facing product
- Proven experience building lifecycle programs that improved activation and retention, with measurable results
- Hands-on experience with marketing automation and lifecycle tools such as Customer.io, HubSpot, Braze, or Iterable, as well as product analytics tools such as Amplitude, Mixpanel, or PostHog
- Experience owning or substantially improving website conversion performance, including A/B testing
- Strong writing skills, with an instinct for what developers find useful and credible
- Comfort working with engineers and developer advocates and with technical concepts such as application programming interfaces (APIs), command-line interfaces (CLIs), software development kits (SDKs), and documentation
Benefits
- Competitive health benefits
- Generous PTO policy
- RSU program for most employees
- Retirement matching program
- Free 1Password account
- Paid volunteer days
- Peer-to-peer recognition through Bonusly
- Remote-first work environment
To apply for this job please visit jobs.ashbyhq.com.
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