Head of Marketing

On Site Full TimeCalifornia, United StatesAbbott

Role Overview

As the Head of Customer Experience and Brand Strategy, you will be responsible for evolving Lingo’s overall value proposition, ensuring it meets the needs of the market, and delivering on its promise to help people retrain their metabolism and achieve their goals. You will define and manage Lingo’s positioning and make the brand a household name globally.

What You Will Do

You will oversee brand strategy, marketing and social campaigns, product launches, and the customer service team covering both pre-sale and post-sale touchpoints. You will also manage the in-house creative studio and customer and market insights.

Why It Might Be a Fit

This role is critical to the success and growth of Lingo. Its scope is much broader than a typical marketing leadership role as it includes shaping what Lingo is and how it impacts people’s lives.

Requirements

  • 15+ years of experience, including at least 5+ years managing high-performing brand teams in roles equivalent to C-suite/leadership in a consumer-facing organization
  • Experience shaping products based on customer insights and market trends
  • Creative mindset in fast-evolving technology environments with experience in a consumer-facing organization
  • Recent experience with human health technology, sports/performance technology, connected devices, or remote monitoring is a plus
  • Relevant track record in developing a brand architecture with a meaningful top-line impact in a consumer-based setting
  • Strong understanding of customer insights, PR management, and CRM with demonstrated leadership in leading teams across multiple disciplines
  • Analytical mindset with previous experience working closely with performance marketing channels
  • Experience building strong teams in a high-growth, technology, and direct-to-consumer environment
  • Comfortable operating and influencing at the highest levels, including C-suite and internal board; able to serve in a market-facing role with partners, media, and analysts

Benefits

  • Free medical coverage for employees via the Health Investment Plan (HIP) PPO
  • An excellent retirement savings plan with high employer contribution
  • Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit
  • A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune

To apply for this job please visit abbott.wd5.myworkdayjobs.com.


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