Brand Manager, New Zealand

AbbVie is seeking a Brand Manager to assist in the development of annual marketing plans, coordinate their successful implementation, and grow the long-term sales, profit, and market share position for assigned products within the context of the overall Corporate Business Plan.

Requirements

• Tertiary qualification in business or science related field
• Fully Conversant in Medicines New Zealand Code of Practice
• Strong stakeholder management and previous healthcare/marketing experience
• Knowledge of Marketing fundamentals & theory, strategic brand planning processes, and the role of sales teams in the marketing process
• Knowledge of the strategic brand planning processes
• Understanding of the Product life cycle management processes
• Digital marketing and understanding of how the New Zealand reimbursement environment
• Understanding the role of Sales Teams in the Marketing Process
• Experience turning market data into key insights
• Management of complex campaigns and managing agency relationships
• Multichannel exposure – print, digital, sales force
• Budget management
• Effective collaboration with cross-functional stakeholders, specifically sales teams, deploying brand tactics and translating strategy into action
• Demonstrated excellence in execution
• Professional, accountable, and collaborative team player
• Launch experience (desirable)
• Flexibility and Availability