Acquisition Growth Analyst

Role Overview

The Acquisition Growth Analyst will be the analytical owner of our customer acquisition engine, with a primary focus on our referral programme, affiliate programmes, and product-led growth loops inside the app. The role will also own acquisition quality as a measurement discipline in its own right, separate from acquisition volume.

What You Will Do

The Acquisition Growth Analyst will be responsible for finding the leaks in the acquisition funnel, designing experiments to fix them, quantifying the incremental impact, and defending the numbers to senior leadership. The role will also involve owning end-to-end performance analysis of the Invite a Friend referral programme, modeling and monitoring referral unit economics, and designing and evaluating dual-sided incentive structures.

Why It Might Be a Fit

This role will be a good fit for someone who has worked on referral programmes, affiliate programmes, viral loops, invite mechanics, onboarding funnels, or paid and organic acquisition performance in a consumer app, fintech, or marketplace environment.

Requirements

• Minimum graduation with 2 to 4 years of experience in customer acquisition, growth analytics, product analytics, or marketing analytics, ideally in fintech, payments, consumer apps, e-commerce, or marketplaces.
• Hands-on acquisition funnel management: owning a funnel end to end, from traffic and sign-up through activation and first transaction.
• Proven acquisition growth: a track record of measurable improvement in acquisition volume, conversion rate, or CAC efficiency that you can evidence and explain.
• Advanced Excel or Google Sheets: pivot tables, lookups, cohort tables, and financial modelling of unit economics.
• Demonstrated understanding of acquisition funnels, conversion rate optimisation, cohort analysis, retention curves, CAC, and LTV.
• Practical experience with A/B testing and experiment design, including significance, sample sizing, and common pitfalls.
• Ability to translate analysis into a clear recommendation and defend it to non-technical stakeholders.
• Strong written and spoken English.

Benefits

• Competitive salary
• Benefits package
• Opportunities for growth and development
• Collaborative and dynamic work environment

Tagged as: Excel, Financial Modeling