B2B Demand Generation Leader

Role Overview

airSlate is a global SaaS technology company that develops no-code workflow automation, electronic signature, and document management solutions. The company is looking for a B2B Demand Generation Leader to build the function from the ground up, define the strategy, and create a repeatable pipeline machine that scales B2B revenue.

What You Will Do

The successful candidate will build and lead airSlate’s B2B demand-generation function and team across the portfolio, initially prioritizing SignNow and AltaFlow. They will design and execute integrated ABM, lead-generation, and nurture programs for SMB, mid-market, and selected enterprise buyers.

Why It Might Be a Fit

The company is looking for a hands-on builder and people leader who can personally design and run programs before the team is fully staffed, then recruit, coach, and scale the organization. The ideal candidate will have a strong command of modern MarTech/RevOps systems, attribution, and funnel analytics.

Requirements

• 8–12+ years in B2B demand generation, including direct experience building and scaling a function from an early stage; B2B SaaS experience required.
• Demonstrated record of producing measurable sourced pipeline for sales-assisted SMB/mid-market and/or enterprise motions through ABM, lead generation, and nurture.
• Proven ability to operate as a peer to Sales and RevOps and to define, defend, and improve MQL criteria, scoring, routing, handoffs, SLAs, and pipeline commitments.
• Hands-on builder and people leader who can personally design and run programs before the team is fully staffed, then recruit, coach, and scale the organization.
• Strong command of modern MarTech/RevOps systems, attribution, and funnel analytics; able to partner on stack and data architecture without depending entirely on others.
• Comfortable in a multi-product, multi-BU environment with differing GTM motions; PLG-to-sales-assisted or enterprise experience strongly preferred.

Benefits

• Flexible working environment
• Competitive compensation and stock options
• Professional growth and learning
• Health and well-being
• Family-friendly culture
• Giving back
• Open communication