Marketing Communications Executive

Role Overview

The role involves creating clear, engaging campaigns that help financial advisers understand the proposition of AJ Bell and ultimately help more people feel good about investing. The job involves working across email, social media, web, CRM, webinars, and events, taking campaigns from idea through to delivery and using data and insight to continually improve their impact.

What You Will Do

The job involves planning and delivering integrated marketing campaigns, creating targeted email campaigns, developing audience segmentation and personalisation, creating engaging social media content, developing and optimising adviser-facing webpages, and using campaign, CRM, website, and social data to understand what’s working and identify opportunities to improve performance.

Why It Might Be a Fit

We’re looking for someone who enjoys combining creativity with data and has experience delivering marketing activity across a range of channels. The ideal candidate will have experience delivering multi-channel marketing campaigns, a good understanding of campaign management, audience segmentation, lead generation, and performance measurement, and experience using CRM and marketing automation platforms, ideally HubSpot.

Requirements

• Experience delivering multi-channel marketing campaigns
• A good understanding of campaign management, audience segmentation, lead generation, and performance measurement
• Experience using CRM and marketing automation platforms, ideally HubSpot
• Experience working with social media platforms such as LinkedIn, YouTube, and X
• Strong written and verbal communication skills, with the ability to create clear, engaging content for different audiences
• An analytical mindset and the ability to turn campaign data into practical recommendations
• Strong organisation and attention to detail, with the ability to manage multiple priorities and deadlines
• The confidence to build relationships and work collaboratively with stakeholders across the business
• An interest in using technology and AI to find smarter and more effective ways of working
• Experience with HTML and content management systems such as Drupal would be useful, but isn’t essential

Benefits

• Competitive starting salary depending on experience
• 25 days holiday, increasing with service + buy/sell scheme + bank holidays
• 6% Pension with matched contributions
• Discretionary bonus scheme
• Share schemes (including free shares and BAYE)
• Health Cash Plan and discounted private healthcare
• Free onsite gym
• Enhanced family leave (subject to qualifying criteria)
• Travel and bike loan schemes
• Employee Assistance Programme

Tagged as: HubSpot