Brand Manager

ACG_3566_JOB Our client is a leading food manufacturing company in Vietnam, seeking experienced professionals to join their firm. The Brand Manager will develop and implement brand development strategies, manage communication campaigns, participate in product research and development, and collaborate with field teams to expand the market effectively.

Requirements

• Develop comprehensive brand strategic plans to enhance brand awareness and brand value in the market.
• Implement integrated marketing communication (IMC/ICP) and ATL (Above The Line) activities to reach a broad target audience, ensuring brand presence and brand health.
• Build and manage the annual marketing budget for the brand, ensuring appropriate allocation across different marketing activities.
• Monitor and analyze actual expenses against the approved budget and make adjustments when necessary to optimize resources.
• Evaluate the effectiveness of marketing investments based on ROI and provide periodic reports to management.
• Research and analyze market trends and competitors to propose effective brand development solutions.
• Monitor customer feedback on products and services to improve quality and user experience.
• Develop communication campaigns aligned with brand strategy and target audience.
• Supervise and execute communication activities to ensure campaigns are implemented consistently and in alignment with the proposed brand strategy.
• Track and evaluate the effectiveness of each campaign to make timely adjustments and optimize results.
• Collaborate with departments (market research, R&D) to develop new product ideas aligned with brand strategy.
• Plan and execute product launches/relaunches based on consumer insights, including identifying market opportunities and competitive advantages.
• Develop launch/relaunch plans and execute new/improved product launches with appropriate communication messages.
• Conduct post-launch evaluations.
• Work with field teams to develop and implement guerrilla marketing strategies in local areas to expand the market effectively.
• Design creative local marketing activities tailored to the cultural characteristics and needs of each region.
• Monitor and evaluate the results of guerrilla marketing activities and adjust strategies when necessary to optimize effectiveness.
• Regularly update market conditions and adjust strategies as needed.

Benefits

• Competitive salary
• Performance-based bonuses
• Career development opportunities in a dynamic environment
• Full benefits according to company policies
• Free lunch provided at the office
• Low-pressure, youthful, family-like working environment with high advancement opportunities