Customer Advocacy Marketing Manager

Role Overview

The Customer Advocacy Marketing Manager owns both the strategy and scaled production of customer proof-point content, including case studies, customer quotes and testimonials, logo usage and compliance, and the customer reviews program. This role also owns the Customer Awards program, on-site customer content capture at flagship events, and the review-platform vendor relationships and budget.

What You Will Do

Define the annual case study and proof-point content roadmap, determine which customer stories to pursue based on expected pipeline and bookings, own the scaled creation and delivery of customer content, and manage updates to existing case studies and customer stories.

Why It Might Be a Fit

The ideal candidate can set a proof-point content roadmap and prioritize it against business impact, not just execute a queue, while also running a high-volume content operation end-to-end.

Requirements

• 5+ years of experience in customer marketing, content marketing, or marketing operations
• proven track record of setting a content roadmap and prioritizing initiatives against business impact
• proven track record of owning content projects end-to-end, including legal/compliance coordination
• experience owning vendor relationships and budget
• strong written communication skills
• experience with CRM systems (e.g., Salesforce) and content intelligence tools (e.g., Peerbound, Gong) preferred

Benefits

• performance-based bonus
• equity
• generous benefits program