B2B2C Marketing Manager (Global)

Role Overview

AMBOSS is looking for an experienced marketer to drive global growth. The successful candidate will own the marketing that turns institutional license holders into active, engaged AMBOSS users and advocates. The role requires a data-driven approach, excellent stakeholder management, and a proactive mindset.

What You Will Do

The B2B2C Marketing Manager will own the end-user journey from ‘license granted’ to ‘actively using AMBOSS,’ including onboarding, activation, and ongoing engagement for students and physicians on institutional licenses. The role involves building and maintaining automated CRM flows, supporting institutional renewals, creating institution-facing collateral, and partnering with institutions on local activation.

Why It Might Be a Fit

This role is exciting for those who enjoy seeing a direct line from a campaign to real usage and have a strong ownership and accountability in a fast-paced, cross-functional environment.

Requirements

• 3-4+ years of experience in B2B, B2B2C, SAAS, or edtech marketing
• Hands-on experience with CRM/marketing automation tools
• Strong ownership and accountability in a fast-paced, cross-functional environment
• Detail-oriented ownership of content quality across CMS, CRM, and collateral
• Data-driven decision-making, even with imperfect or limited data sets
• Proactive in spotting activation/usage gaps and proposing fixes, not just reporting metrics
• Excellent stakeholder management across global/local and marketing/sales teams

Benefits

• 30 paid vacation days
• AMBOSS holiday
• Personal purpose day
• Daily healthy breakfast & lunch by in-house chef in Berlin HQ
• AMBOSS daycare
• Work remotely from other office spaces in Cologne, Sardinia, Cape Town
• Urban Sports Club – M plan
• Fitbit Versa 3
• Deutschland Ticket