We are looking for a Performance Marketing Lead to own Appian’s global paid media ecosystem and conversion performance strategy. The role will set the vision for how paid search, paid social, and programmatic channels drive high-quality pipeline, while managing an external paid media agency for day-to-day execution and holding them accountable to performance and delivery.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- 7+ years of performance marketing/digital advertising experience with deep B2B tech exposure.
- Strong strategic command of the B2B buyer journey and performance channels (Google Ads, LinkedIn, programmatic).
- Proven experience managing external agencies and driving measurable outcomes through accountability and clear KPIs.
- Experience operating in global, matrixed organizations, with the ability to tailor strategy across regions including EMEA and APJ.
- Clear, compelling communicator who can translate data into decisions and influence senior stakeholders.
- Strong testing mindset and comfort using analytics/insights to drive continuous optimization.
Benefits
- 401(k) plan with company match
- Flexible time off
- Paid parental leave
- Medical, dental, and vision plans
- Life insurance
- Disability insurance
- Wellness programs
- Flexible spending accounts
- Health savings account contributions
- Employee referral bonus program
- Learning and development resources
To apply for this job please visit job-boards.greenhouse.io.
Follow us on social media