Head of Marketing for Hospitality Group in Africa

Apt Resources is seeking a passionate Head of Marketing to lead the marketing efforts of a large and diversified business group headquartered in the Democratic Republic of Congo (DRC). The ideal candidate will have a strong background in promoting high-end luxury lifestyle brands, hospitality and Supermarkets.

Requirements

• Develop and implement comprehensive and digital marketing strategies that enhance brand recognition and market share.
• Lead and mentor the marketing team, fostering a culture of creativity and performance.
• Conduct market research to identify trends, consumer insights, and opportunities for growth.
• Analyze campaign performance and provide insights to optimize marketing efforts and ROI.
• Collaborate with product development and sales teams to ensure alignment of marketing strategies with business objectives.
• Manage the marketing budget and allocate resources effectively to maximize impact.
• Stay informed of industry trends and competitor activities to inform strategic decisions.
• Proven experience as a Head of Marketing or similar position, preferably within hospitality, hotels, restaurants, or lifestyle brands.
• Strong understanding of marketing principles and best practices.
• Demonstrated ability to develop and implement successful marketing strategies.
• Excellent leadership and team management skills.
• Strong analytical skills, with the ability to derive insights from data.
• Proficiency in digital marketing, including social media and content marketing.
• Exceptional written and verbal communication skills.
• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.

Benefits

• Free Accommodation
• Free Transport
• Free Food allowance