Senior Manager, Demand Generation, Digital & Performance Marketing

Role Overview

We are seeking a highly analytical, creative, and hands-on Senior Manager, Digital & Performance Marketing to lead the execution and optimization of Arango’s digital acquisition and web experience.

What You Will Do

Paid Acquisition & Performance, Website & Product Experience, SEO, AEO & GEO, Video & Digital Creative, Demand Generation & Campaigns, Optimize & Scale.

Why It Might Be a Fit

7+ years of progressive experience in digital, growth, or performance marketing, ideally within high-growth B2B SaaS or enterprise technology.

Requirements

• 7+ years of progressive experience in digital, growth, or performance marketing, ideally within high-growth B2B SaaS or enterprise technology.
• Deep hands-on experience managing paid acquisition across Google and LinkedIn, with experience in YouTube and other relevant digital channels.
• Demonstrated success optimizing digital investment toward conversion, pipeline, revenue, CAC, and ROI, not simply clicks and leads.
• Strong experience across website optimization, CRO, landing pages, digital analytics, A/B testing, and digital funnel analysis.
• Strong working knowledge of SEO and emerging AEO/GEO strategies.
• Experience optimizing web-to-product journeys, free trials, interactive product experiences, self-service experiences, or other product-led digital motions.
• Strong digital creative and copywriting instincts, with experience developing video and other digital content directly and through agency partners.
• Strong analytical skills with the ability to turn performance and behavioral data into clear actions and recommendations.
• Experience effectively managing agencies, freelancers, or other external creative and technical resources.
• AI-forward, with demonstrated use of AI tools to accelerate creative development, content production, analysis, experimentation, and marketing workflows.

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• 401(k) or retirement plan
• Paid time off
• Paid holidays
• Flexible work arrangements
• Professional development opportunities