Marketing Manager – B2B Demand Generation (SEO, Paid Ads, HubSpot)

Role Overview

This is a hands-on demand generation role where you will be measured on qualified leads (MQLs) and the sales pipeline they create. You will own the lead number, define what counts as an MQL with the sales team, set targets, and report monthly on leads, pipeline, and cost per qualified lead.

What You Will Do

You will run SEO hands-on, technical audits, keyword-to-page mapping, content briefs that rank and convert, and Google Search Console. You will also run paid campaigns yourself, plan, launch, test, and stop Google and LinkedIn Ads with clear budgets, stop rules, and tracking.

Why It Might Be a Fit

You will work with the team, set direction, and do a lot of the work yourself, from the plan to the deck that’s due this week. You will also have the opportunity to improve website conversion, sharpen our messaging, run the content calendar with the marketing team and external partners, and work on other tasks.

Requirements

• 68 years in B2B marketing, ideally at an IT services, product engineering, or B2B SaaS company of 100-500 people.
• At least 3 years personally accountable for leads or pipeline.
• Hands-on SEO and paid media experience.
• Working command of HubSpot or a similar CRM.
• Enough practical understanding of AI to tell a real capability from a demo.
• Clear written English, good enough to edit other people’s work.

Benefits

• 5-day work week and flexible timings
• Competitive salary with performance incentives
• Company-sponsored certifications
• Flat hierarchy and a friendly, capable team
• Sports tournaments and team activities

Tagged as: HubSpot