Senior Product Marketing Manager, GTM Strategy

We are looking for a Senior Product Marketing Manager to develop the full go-to-market blueprint for our invoice and payment solutions and execute it. The role sits at the intersection of marketing, sales, finance, and product, and requires a strong analytical mindset, cross-functional leadership, and experience in GTM strategy, product marketing, and B2B SaaS.

Requirements

• 5–8+ years of experience in product marketing, GTM strategy, or a hybrid strategy/marketing role at a B2B SaaS company
• Strong analytical skills: comfortable with TAM modeling, cohort analysis, win/loss analysis, and pipeline metrics
• Experience developing sales enablement materials that are actually used by reps (scripts, battle cards, ROI tools)
• Proven cross-functional leadership: you’ve aligned sales, product, and finance behind a GTM plan
• MBA from a top-tier program preferred; exceptional candidates without an MBA will be considered

Benefits

• 18 days PTO
• 11 Holidays
• 16 hours per year of paid Volunteer Time Off (VTO)
• Competitive Healthcare
• 401(k) Match
• Parental Leave: 8 weeks 100% paid by AvidXchange
• Tuition Reimbursement up to the federal maximum of $5,250
• Hybrid Workplace Flexibility
• Free parking