Senior Marketing Manager, Diagnostics

On Site Full TimeTowson, Maryland, United StatesBD

Role Overview

We are seeking a Senior Marketing Manager to support the growth of our Identification and Antimicrobial Susceptibility Testing (IDAST) portfolio in the United States. This role will be responsible for executing marketing strategies, supporting product launches, and collaborating closely with commercial, global marketing, and cross-functional teams to drive adoption of our IDAST solutions.

What You Will Do

Key responsibilities include product marketing, commercial & customer engagement, marketing programs & execution, and cross-functional collaboration.

Why It Might Be a Fit

The ideal candidate combines strong marketing fundamentals with a passion for healthcare and diagnostics, bringing the ability to translate customer insights into effective marketing programs that support business growth.

Requirements

  • Bachelor’s degree in Marketing, Business, Life Sciences, Microbiology, or a related field.
  • Minimum of 5 years of experience in marketing, product management, sales, or commercial roles within life sciences, diagnostics, medical devices, or healthcare.
  • Experience developing value propositions, messaging, and positioning
  • Experience engaging directly with customers through customer visits, industry conferences, and professional meetings to gather market insights, understand customer needs, to identify growth opportunities.
  • Experience in supporting the development and execution of pricing and commercial strategies
  • Ability to analyze market data and translate insights into actionable recommendations.
  • Demonstrated ability to manage multiple projects and priorities in a fast-paced environment
  • Strong written, verbal, and presentation communication skills.

Benefits

  • Salary or hourly rate ranges reward associates fairly and competitively
  • Our pay is based on the role and the necessary skills and education to perform it successfully
  • The salary or hourly rate offered is determined by the role’s specific requirements, including any applicable step rate pay system at the work location

To apply for this job please visit bdx.wd1.myworkdayjobs.com.


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