Demand Generation Specialist

Role Overview

The Demand Generation Specialist will plan, execute, and optimize integrated, multi-channel campaigns that generate demand for Relias B2B SaaS solutions and contribute to pipeline and bookings goals. This role bridges campaign support and independent campaign ownership, combining creative thinking, data analysis, cross-functional collaboration, and persistent curiosity to uncover opportunities and improve performance.

What You Will Do

Executing and managing integrated demand generation campaigns that support pipeline and bookings goals, using customer, market, and audience insights to inform campaign strategy and execution, and monitoring campaign performance across the funnel.

Why It Might Be a Fit

The ideal candidate will have 1+ years of experience in marketing, demand generation, digital marketing, marketing communications, or a related field, with skills in planning and executing integrated demand generation campaigns, applying customer, market, and audience insights to campaign decisions, and monitoring and analyzing campaign and funnel performance.

Requirements

• 1+ years of experience in marketing, demand generation, digital marketing, marketing communications, or a related field
• Experience supporting or executing marketing campaigns, projects, or programs
• Experience using data or performance results to evaluate effectiveness and identify opportunities for improvement
• Skill in planning and executing integrated demand generation campaigns
• Ability to apply customer, market, and audience insights to campaign decisions
• Skill in monitoring and analyzing campaign and funnel performance
• Ability to translate campaign data into actionable recommendations
• Ability to coordinate integrated campaign delivery across multiple stakeholders and channels
• Ability to communicate effectively across functions
• Ability to manage multiple priorities with increasing independence
• Ability to adapt and continuously improve campaign practices

Benefits

• Fantastic health and wellness benefits package
• Flexible PTO program
• Generous and inclusive parental leave policy
• 401k match
• Flexible work environment with onsite and work from home options
• Active Employee Resource Groups
• Comprehensive onboarding program
• Growth and career advancement opportunities
• Multiple development program options
• Onsite 321 Coffee Shop providing free coffee and pastries to employees