Director, Growth & Digital Marketing

The Director of Growth & Digital Marketing is responsible for building and scaling a modern, data-driven marketing engine at Betco. This role owns demand generation, digital strategy, content execution, and marketing performance, with a strong focus on driving measurable business growth.

Requirements

• Develop and execute integrated demand generation strategies across digital channels to drive pipeline and revenue growth
• Lead and optimize Betco’s Account-Based Marketing (ABM) strategy in close alignment with Sales
• Define KPIs and success metrics across all digital channels (web, email, paid media, social, SEO)
• Establish a data-driven marketing culture grounded in performance measurement and continuous improvement
• Lead, mentor, and develop a team of content creators, designers, and marketing specialists
• Partner closely with Product Management to align campaigns with category strategies, product launches, and market opportunities
• Ensure all marketing efforts reinforce a strong, consistent brand presence across all channels
• Oversee trade show and event strategy to ensure alignment with demand generation efforts