Director, Marketing Operations

Role Overview

We’re seeking a strategic Director of Marketing Operations to serve as the operational and technology backbone of our Marketing organization. The role owns and continuously optimizes the marketing technology (Martech) stack and drives lead lifecycle management, campaign execution, and source attribution to fuel predictable, efficient pipeline generation and retention/expansion across Demand Generation and Customer Marketing.

What You Will Do

Responsibilities include owning and continuously optimizing the marketing technology (Martech) stack, identifying and implementing AI and automation opportunities, building and maintaining a source attribution model, and owning account and lead enrichment.

Why It Might Be a Fit

The ideal candidate will have 8–12+ years of experience in Marketing Operations or Martech roles in a B2B or SaaS environment, with deep, hands-on expertise with Marketo and Salesforce.

Requirements

• 8–12+ years of experience in Marketing Operations or Martech roles in a B2B or SaaS environment
• Deep, hands-on expertise with Marketo and Salesforce
• Experience identifying and implementing AI and automation solutions within marketing or RevOps systems
• Proven experience owning multi-touch attribution and source tracking across demand generation, customer marketing, and channel programs
• Strong background in account/lead enrichment, lead lifecycle management, lead scoring, and routing design
• Experience owning data governance, hygiene, and compliance across marketing systems
• Experience managing Martech budgets and vendor relationships, including contract negotiation and ROI tracking
• Excellent partnership skills, with a track record of working closely with Marketing leadership to translate campaign strategy into scalable systems and processes
• Experience supporting indirect channel and partner programs, including partner portals, partner lead routing, and source attribution, strongly preferred
• Demonstrated ability to lead and develop cross-functional operations teams
• Excellent analytical and problem-solving skills, with the ability to translate data into clear, actionable recommendations
• Strong project management skills and the ability to manage multiple stakeholders and competing priorities

Benefits

• Medical, dental, and vision insurance
• Tax advantaged accounts (HSA, FSA)
• Annual Lifestyle Spending Account (LSA)
• 401(k) with company matching
• Paid parental leave
• Vacation, personal, and wellness days
• Annual learning and development budget
• Annual bonus program

Tagged as: Attribution Modeling, Contract Management, Lead Scoring, Marketo, Pipeline Management