SEO/AEO Manager

Role Overview

The SEO/AEO Manager role at Boulevard is more than rankings or content briefs – it’s about owning how Boulevard gets found and chosen, whether that’s a Google search result or an answer inside ChatGPT. You’ll own strategy and execution across our core organic channels, driving results against business-critical metrics like MQLs and demos while helping Boulevard build visibility in the next generation of answer engines like ChatGPT, Perplexity, and Google’s AI Overviews as search behavior shifts.

What You Will Do

Own the SEO program end to end – technical SEO, on-page optimization, content strategy, internal linking, and link building – in partnership with the Content & Web team. Lead technical SEO execution: site architecture, structured data/schema markup, Core Web Vitals, crawl and indexing health. Build and evolve Boulevard’s AEO strategy, implementing “answer-first” content formatting and semantic reinforcement to earn inclusion in AI Overviews and citations across ChatGPT, Perplexity, and Gemini – including modifying schema and structured data to help with crawl/capture.

Why It Might Be a Fit

Success in this role comes from technical rigor, staying ahead of how AI is reshaping discovery, and building systems that compound organic growth over time.

Requirements

• 5-8+ years of hands-on SEO experience with clear accountability for organic traffic, rankings, and pipeline metrics like MQLs and SALs
• Deep expertise in technical SEO: site architecture, structured data/schema markup, Core Web Vitals, crawl efficiency, and indexing – with the ability to guide developers on technical implementation and to measure the impact of those changes
• Hands-on experience building AEO strategy and measurement, tracking citation frequency, brand mention share, and referral traffic from AI answer engines like ChatGPT, Perplexity, and Google AI Overviews
• Experience operating as a hands-on individual contributor, owning the SEO program end to end and partnering with content and web teams to execute
• Strong content and keyword instincts, with experience running keyword research, intent analysis, and content gap analysis to inform the editorial roadmap, working with the content team
• Highly analytical, able to diagnose ranking or visibility drops and identify opportunities to capture more share of search
• Experience building and maintaining dashboards, reporting, and performance narratives for organic channels
• Comfort partnering with Marketing Operations and Analytics to ensure accurate tracking, attribution, and measurement
• Experience working cross-functionally with Content, Web/Engineering, Product Marketing, and Demand Gen
• Experience evaluating and implementing new AI tools for content production or SEO workflows to scale editorial content, including work with Claude Code and/or Codex

Benefits

• Competitive base pay
• Performance bonus eligibility
• Equity participation
• Comprehensive medical coverage
• Annual $1,200 HSA employer contribution
• 100% covered dental, vision, life, and disability insurance
• 12 weeks of fully paid U.S. parental leave
• Flexible paid time off
• 10 U.S. company holidays
• Fully remote with support
• Home office setup allowance
• Monthly WFH reimbursement
• Quarterly Boulevard Bucks
• One Medical membership
• Employee Assistant Program