Campaign Marketing Manager, Asia Pacific

Role Overview

The Asia Pacific region has a significant number of digital campaigns for our two portfolios: English and Exams, and Cultural Engagement. The Marketing Operations function use insight, knowledge and analysis of our market and our customers to engage them with our work and our products and services in the most impactful and effective way.

What You Will Do

Develop marketing campaigns for regional and cluster teams, adapt and develop campaigns across multiple platforms/formats, create campaign packs, and iterate campaigns based on regional and cluster specific needs.

Why It Might Be a Fit

This role will be key to ensuring marketing campaigns across the region and across clusters, are cost-effective, efficient, and standardised where possible.

Requirements

• Degree or professional qualification in marketing, communications or business or demonstrable level of equivalent experience
• Postgraduate degree in a relevant field, e.g., marketing and communications and business studies or demonstrable level of equivalent experience
• Experience of creating marketing campaigns within a large and complex organisation
• Stakeholder engagement
• Experience in performance marketing and campaign optimisation
• Experience using conversion rate optimisation tools
• Demonstrable experience of managing SEO/SEM, search engine marketing, digital display campaigns, email channels and social media marketing
• Experience of marketing technologies, data and lead generation marketing is a desirable
• Experience within a global organisation is a desirable
• Language Requirement: Written and verbal proficiency in English is required

Benefits

• Dental insurance
• Vision insurance
• Other benefits not explicitly mentioned in the posting