Specialist, Digital Operations & Display (Programmatic)

The Specialist, Digital Operations & Display (Programmatic) will manage end-to-end programmatic display and video campaigns, ensure accurate delivery and pacing, and execute in-flight optimizations to improve performance.

Requirements

• 2+ years of hands-on experience in programmatic or paid media execution
• Working knowledge of DV360, Google Ads, and Amazon DSP
• Strong understanding of programmatic fundamentals: RTB, audiences (1P/3P), deal types (PMP, PG), inventory types, and bidding strategies
• Solid grasp of digital KPIs and measurement (CTR, CPM, CPA, ROAS, viewability, reach/frequency, attribution)
• Experience with tracking and tagging (Floodlights, pixels, UTM parameters, conversion tracking)
• Familiarity with verification and brand safety tools (e.g., IAS, DoubleVerify, MOAT)
• Working knowledge of Google Analytics or similar analytics platforms
• Exposure to data management concepts (audience segmentation, lookalikes, 1P data activation)
• Strong attention to detail with a focus on QA, accuracy, and process rigor
• Ability to prioritize and manage multiple campaigns in a fast-paced environment
• Strong problem-solving and analytical skills with a proactive approach to optimization
• Effective communicator with cross-functional collaboration skills
• Proficiency in Excel/Google Sheets (pivot tables, basic formulas)

Benefits

• Competitive salary
• Store discounts
• Supported learning through our Triangle Learning Academy
• Canadian Tire Profit Sharing
• Retirement and savings programs for eligible employees
• Enhanced flex benefits program with mental health benefits