Online Marketing Manager

Role Overview

The Online Marketing Manager will lead the strategy and growth roadmap for the customer-facing website experience across Farmers.com, Foremost.com, and BristolWest.com, improving customer acquisition, engagement, conversion, and self-service outcomes.

What You Will Do

Define and execute the strategy and growth roadmap for the customer-facing website experience, optimize digital customer journeys, lead a team of web content professionals, and partner with Marketing, SEO, Product, UX, Analytics, and Technology teams.

Why It Might Be a Fit

This is a highly visible opportunity to shape our digital storefront, improve how customers experience our brands online, and turn our websites into stronger growth and service channels.

Requirements

• Bachelor’s degree in Marketing, Business, Digital Media, Online Media, or a related field.
• Fluent English proficiency.
• 7+ years of experience in online marketing, growth marketing, digital media, website management, SEO/GEO, or digital product management.
• Strong understanding of website optimization, customer acquisition, conversion funnels, and digital customer journeys.
• Experience developing digital strategies, roadmaps, and cross-functional marketing initiatives.
• Advanced stakeholder management and collaboration skills.
• Experience leading, coaching, or developing team members.
• Proficiency with web analytics and optimization tools such as Google Analytics, Adobe Target, Optimizely, or VWO.
• Experience with Content Management Systems (CMS), Power BI, Tableau, and Microsoft Office.
• Strong analytical, communication, presentation, and problem-solving skills.
• Ability to prioritize competing initiatives, influence stakeholders, and drive measurable business outcomes.
• Knowledge of SEO/GEO, growth marketing, and performance marketing best practices.

Benefits

• Competitive salary and performance-based bonuses
• Comprehensive benefits package
• Career development and training opportunities
• Flexible work arrangements (remote and/or office-based)
• Dynamic and inclusive work culture within a globally renowned group
• Private Health Insurance
• Pension Plan
• Paid Time Off
• Training & Development